Beauty and Skincare

Beauty and Skincare is a cosmetics shelf sitting inside an eye care store, and it is worth being clear about what that means. These are everyday makeup and skincare products, selected because they go on the face, the lids, and the lash line of people who are particular about what they put near their eyes. Some of the lines were founded by eye care professionals. None of them belong to the medical side of the catalog.

The eight groups

Lash Serums holds conditioning serums for lashes and brows, including RevitaLash Advanced, RevitaBrow Advanced, and the Twenty Twenty Get Growing serum. Each has its own directions on the carton.
Mascaras & Eyeliners covers color for the lash line and brow, such as the RevitaLash Defining Liner, the Twenty Twenty Double Duty precision eyeliner, brow gels and pencils in several shades, and an oil-based eye shadow stick.
Eyelid Cleansing Foams and Eyelid Cleansing Gels are the daily lid-cleaning formats, split by texture. Brands carried in this part of the category include Optase, Zocular, We Love Eyes, The Eye Doctor, and iVIZIA.
Makeup Removers leans toward micellar and rinse-free options, including the iVIZIA cleansing wipes, micellar cleanser, and cleansing gel, all labeled preservative free.
Eye & Face Creams is mostly iS Clinical: eye complexes, a vitamin C eye serum, a moisturizing complex for face and neck, and a recovery balm.
Sunscreens runs from Eclipse SPF 50+, plain and in a tinted version, through Extreme Protect SPF 30 and SPF 40, to a lip product at SPF 35.
Beauty Tools is small and practical: a daily lid cleansing brush sold in a four pack, and an illuminated mirror for looking closely at your own lids.

How people choose here

Three things tend to decide it. The first is the ingredient list, which is why preservative free and fragrance free labeling is called out on so many of these cartons. The second is format, because a wipe, a foam, a gel, and a bottle all suit different routines and different bags. The third is whether a product needs rinsing, which matters more than it sounds when you are working around the lash line. Sizes vary within a single line, so check the volume before comparing two prices.

Where this category stops

Everything above is cosmetic and skincare. Nothing in this category is offered as a way to manage an eye condition, and nothing here replaces anything your doctor has given you. If you wear contact lenses, are recovering from a procedure, or are under care for anything affecting your lids or lashes, take the question to your eye care professional before adding a new product to your routine. Bring the actual carton to the appointment if you can. Full ingredient lists are printed on the packaging, and they are the detail worth reading first.

Buying with the rest of your order

Most people who shop this category are already buying something else on the site, and the two sit together comfortably in one order. Lid cleansers in particular are often bought alongside the lid hygiene products elsewhere in the catalog, which is why the same names show up in both places. If you are restocking, note the pack counts. Wipes and brushes are sold by the count, creams and serums by volume, and the difference between two sizes of the same serum can be several months of use.

Twenty Twenty Visionary Eye Shadow Stick (Oil Based, no Flakes)

Twenty Twenty Double Duty Precision Eyeliner (Pitch Black) 2.7mL

Eyes are the Story, Liquid Liner (0.6ml) Espresso

Eyes are the Story, Liquid Liner (0.6ml) Noir

Eyes are the Story, Mascara Trio Set (3 Non-Flaking Mini Mascaras for Sensitive Eyes)

RevitaLash Length Define Tubing Mascara 5mL (Dark Brown)

RevitaLash Length Define Tubing Mascara 5mL Black

RevitaLash Double-Ended 2-in-1 Lash Primer & Mascara Volume Set

Twenty Twenty Clean Sweep Mascara, Pitch Black, 10ml

Eyes are the Story Eyeshadow Palette (6 Colors)

Twenty Twenty Full Brows Tinted Gel for Fuller Eyebrows

RevitaLash Hi-Def Brow Pencil, Hypoallergenic (3 Colors)